From Makeup to Skincare: Rare Beauty’s Expansion into Body Care

From Makeup to Skincare: Rare Beauty’s Expansion into Body Care


Let’s get real here – the beauty industry isn’t exactly lacking in celebrity-backed brands these days. But amidst the multitude, Rare Beauty stands out like a true gem, capturing the hearts of beauty enthusiasts everywhere. It’s not just about the eyeliner that effortlessly nails that perfect wing or the liquid blusher that stays vibrant from dawn to dusk. It’s also about the game-changing tinted moisturizer that took TikTok by storm, garnering rave reviews on SpaceNK.

Beyond the stellar products, Rare Beauty has earned praise for being more than just a makeup brand. It’s become a safe haven, embracing everyone and championing self-empowerment while addressing the complexities of mental health – a cause close to Selena’s heart. In just three years since its launch, the brand has amassed a whopping 3.5 million followers, 50.3 million video likes, and a staggering 5.7 billion views under the official #rarebeauty hashtag.

But here’s the latest scoop: Rare Beauty is now venturing into uncharted territory – body care. Enter “The Find Comfort Body Collection,” set to hit Sephora and Rare Beauty’s websites on December 19th in the US and globally on December 26th. Selena Gomez isn’t just expanding her makeup empire; she’s stepping into the world of body care, promising a new level of comfort and care for all. Get ready to embrace beauty that goes beyond the surface.

Selena Gomez just dropped a sneak peek on Instagram, and her caption is like a warm hug for the soul. She gets real about the beauty of self-acceptance and how embracing your true self is half the battle for both looking and feeling your absolute best.

In her heartfelt post, Selena shares her belief that true comfort begins with feeling good in your own skin. No need for the pressure of perfect self-care routines that often feel like an endless quest for self-improvement. According to her, it’s the small moments of comfort that make a big difference – and those moments are unique for each of us.

To Selena, being rare is all about being at ease with who you are, accepting yourself, and giving yourself the love you deserve. It’s about cultivating that inner comfort so you can be there for yourself and, in turn, for the ones you care about.

And guess what? She spills the beans on her new venture, the @rarebeauty Find Comfort Body Collection. This isn’t just about skincare; it’s about feeling amazing in your own skin and indulging your senses with delightful fragrances. Selena hopes this collection brings you the comfort you need, whatever that may look like for you because, let’s face it, you deserve it.

In an exclusive chat with Elle, Selena spills more tea on the journey into body care. She shares that diving into this space has been a long-time dream. The Find Comfort Body Collection wasn’t rushed; it was carefully crafted with intention. The lineup includes hand cream, body lotion, body and hair mist, and an aromatherapy pen. Each product took its sweet time in development to ensure it truly reflects the essence of the brand and provides a sensory experience in line with the collection’s theme.

For Selena, self-comfort is all about self-acceptance and feeling good in your own skin, sans the pressure of perfect routines. She emphasizes those little moments of comfort that matter, recognizing that they can be different strokes for different folks.

With just over two weeks until the collection hits the UK, you can bet we’re setting reminders for Boxing Day. It’s not just about skincare; it’s about embracing yourself and finding comfort in the little things – and Selena’s got us all excited for it.

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